Cookie Policy

Last updated: September 2026

Your Privacy Matters

For more information about how we handle your personal information, please see our Privacy Policy

01 Introduction

This Cookie Policy explains how EmotionMatters uses cookies and similar technologies when you visit our website.
EmotionMatters is a trading name of HealthMatters Group Limited (“EmotionMatters”, “we”, “us” or “our”).
For more information about how we use personal information, please see our Privacy Policy

02 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They can help a website function correctly, remember choices you make and provide information about how the website is being used.

We may also use similar technologies, such as tags and pixels. In this policy, we use the term “cookies” to refer to cookies and similar technologies where appropriate.

03 How We Use Cookies

We use cookies for purposes including:

operating and securing our website

remembering your cookie preferences

understanding how visitors use our website and improving its performance

supporting website functionality

measuring and improving our marketing, where you have given the required consent

Some cookies are set by EmotionMatters. Others may be set by third-party services used on our website.

04 Types Of Cookies

We use different types of cookies on our website.

Strictly Necessary Cookies

These cookies are required for the website and services you request to operate correctly. They may be used for purposes such as security, maintaining website functionality and remembering your privacy or cookie choices.

Where the law permits these cookies to be used without consent, they cannot be switched off through our cookie consent controls.
You can configure your browser to block some or all cookies, but doing so may affect parts of the website.

Analytics Cookies

We use analytics technologies to help us understand how visitors use our website, such as which pages are visited and how people move through the site. This information helps us measure and improve website performance and the experience we provide.

Our website may use Google Analytics for this purpose.

Where consent is required for an analytics technology, it will not be activated unless you choose to allow it. Where we rely on a statutory exception for a particular analytics technology, we will provide the information and means of objecting required by law.

Functional Cookies

Functional cookies and similar technologies can enable additional website features and remember choices you make.

Where consent is required, these technologies will not be activated unless you choose to allow them.

Advertising & Measurement Cookies

With your consent, we may use advertising, conversion-measurement and similar technologies to understand whether our marketing is effective and to help us communicate with relevant audiences.

These technologies may be provided by third parties, including Google and LinkedIn, where those services are active on our website.

These technologies may collect information about your device and interactions with our website. We do not activate advertising or tracking technologies that require consent unless you have provided the required consent.

05 Third-Party Services

Some features of our website are provided using third-party services. These services may use cookies or similar technologies when their features are loaded or used.

Our current website may use services provided by organisations including:

website analytics, advertising and measurement

advertising and measurement

website forms, appointment booking and related website functionality

The technologies actually used, their purposes and their durations should be shown in our cookie preference tool.

06 Cookies We Use

The table below shows the main cookies and similar technologies used on our website. This will be kept up-to-date as our cookies use changes.

Cookie / TechnologyProviderPurposeCategoryDuration
__cf_bmCloudflareSupports Cloudflare Bot ManagementNecessary1 hour
_GRECAPTCHAGoogle reCAPTCHAIdentifies bots to protect against spam attacksNecessary6 months
wpEmojiSettingsSupportsWordPressChecks if browser can display emojis properlyNecessarySession
li_gcLinkedInStores visitor’s consent for non-essential cookiesNecessary6 months
rc::aGoogle reCAPTCHAIdentifies bots to protect against spam attacksNecessaryNever expires
rc::fGoogle reCAPTCHAIdentifies bots to protect against spam attacksNecessaryNever expires
rc::bGoogle reCAPTCHAIdentifies bots to protect against spam attacksNecessarySession
rc::cGoogle reCAPTCHAIdentifies bots to protect against spam attacksNecessarySession
cookieyes-consentCookieYesRemembers users’ cookie consent preferencesNecessary1 year
lidcLinkedInFacilitates data center selectionFunctional1 day
ytidb::LAST_RESULT_ENTRY_KEYYouTubeStores last search result clicked, for more relevant future resultsFunctionalNever expires
yt-remote-session-nameYouTubeStores video player preferencesFunctionalSession
yt-remote-fast-check-periodYouTubeStores video player preferencesFunctionalSession
yt-remote-session-appYouTubeStores video player interface preferencesFunctionalSession
yt-remote-cast-availableYouTubeStores casting availability preferenceFunctionalSession
yt-remote-cast-installedYouTubeStores video player preferencesFunctionalSession
_gcl_auGoogle Tag ManagerExperiments ad efficiency across the siteAnalytics3 months
ga*Google AnalyticsStores and counts page viewsAnalytics1 year 1 month 4 days
_gaGoogle AnalyticsCalculates visitor, session and campaign dataAnalytics1 year 1 month 4 days
_gidGoogle AnalyticsStores how visitors use the site for analytics reportingAnalytics1 day
gat_gtag_UA*Google AnalyticsStores a unique user IDAnalytics1 minute
YSCYouTubeTracks views of embedded videosAdvertisementSession
VISITOR_INFO1_LIVEYouTubeMeasures bandwidth to determine player interface versionAdvertisement6 months
VISITOR_PRIVACY_METADATAYouTubeStores cookie consent state for the domainAdvertisement6 months
yt-remote-device-idYouTubeStores video preferencesAdvertisementNever expires
yt-remote-connected-devicesYouTubeStores video preferencesAdvertisementNever expires
test_cookieDoubleclick.net (Google)Checks whether the browser supports cookiesAdvertisement15 minutes
bcookieLinkedInRecognizes browser IDs from share buttons and ad tagsAdvertisement1 year
07 Managing Your Cookie Choices

When you first visit our website, you will be given choices about the use of cookies and similar technologies where a choice is required.

You can change your preferences at any time by selecting:

Cookie Settings

Changing your preferences will apply to future use of the relevant technologies. You can also delete cookies already stored on your device using your browser settings.

Your browser may allow you to block or delete cookies. Please be aware that blocking certain technologies may affect how some parts of the website work.

08 Changes To This Cookie Policy

We may update this Cookie Policy from time to time, including when we change the technologies or third-party services used on our website or where legal requirements change.

The date at the top of this page shows when the policy was last updated.

09 Contact Us

If you have questions about our use of cookies or similar technologies, please contact:

help@healthmattersgroup.co.uk